The Art and Science of Store Design

Book architect and designer Dinesh Doshi "The art and science of designing the store," takes the reader on a journey through urban planning to store design. The reader follows along Doshi his early years as an artist and designer while studying in India and receiving his Master of Architecture at the prestigious Pratt Institute in New York. After graduation, he pursued a career Doshi held in city planning, but soon developed a passion for the design of the retail store that led to its award-winning firm, Architecture International Inc., which recently celebrated its twenty-fifth anniversary - art institute online store.

After suffering a devastating fire at his Long Island, New York office, Doshi lost valuable documents, drawings and designs of the store. It was at this critical juncture that he decided to share their knowledge and experience with the new generation of designers. Soon he approached his writing partner, WB King, who brought the project to fruition.

To date, Doshi has completed over 600 projects of designer shops, including supermarkets, superettes, convenience stores, fast food outlets and department stores. "The art and science of designing the store," provides a unique perspective on the process of store design that details all aspects, from the first sketch of the grand opening. The critical variables such as space allocation, construction, marketing materials and management oversight are covered in great detail that offers a look rarely available in the mind of a world-renowned architect and designer.

Full of real examples and compelling images, this book focuses on all the essentials of the importance of lighting and signage for the value of proper material selection. Design effect, start with a solid and functional design. However, the author also emphasizes that aesthetics will also drive the success or failure of a sale at retail.

 
 
 
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